In a world of multimedia technologies that can distract and even isolate students, educators must work ever more resourcefully to entice schoolchildren back to the basics of learning. Mary Scott, assistant principal at Peterson-Central Elementary in Weston, West Virginia, suggests that a successful strategy combines creative programs, dedicated educators, and a relentless focus on fundamentals. “Our teachers and parent volunteers are committed to helping students learn, both in and out of the classroom. Together we champion a wide range of activities to promote a culture of reading and help students develop a real passion for learning.”