About Us
Talk to an expertSupport

Motivating readers: Goals, choice, and reading growth

Motivating Readers - Goals, Choice, and Reading Growth

This is the fifth entry in the Education Leader’s Guide to Reading Growth, a 7-part series that explores reading practice, reading growth, and the factors that matter most for student reading success.

By now, we hope that we’ve convinced you that increasing high-quality reading practice is crucial. But how do you, in turn, convince your students to engage in that high-quality reading practice?

Motivation is the key.

It makes sense that students who are motivated to read will read more. One study even found that motivation, not past reading history, was a better predictor of a student’s current and future amount and breadth of reading.1 The authors concluded that motivation increases reading frequency, rather than reading frequency causing an increase in motivation. In other words, to get our students reading, we have to motivate them first.

If motivation affects reading practice, how does it affect reading achievement? Two separate studies have examined the “temporal-interactive effect” that a positive attitude toward reading has on reading achievement. This means motivation interacts more and more with achievement as time goes on—and even if motivation doesn’t impact a student’s current reading achievement, it may have a significant impact on their future reading achievement.

Even if motivation does not seem to affect a student’s current reading achievement, it may have a significant impact on their future reading achievement.

The first study found that a student’s attitude toward reading at the beginning of third grade was not significantly related to their reading achievement in second and third grades. Achievement in third grade was the best predictor of achievement in seventh grade—not surprising given the cumulative nature of learning. However, a student’s reading attitude at the beginning of third grade also had significant power in forecasting achievement in the spring of seventh grade—almost five years later!2

Motivation & Future Achievement

The study’s authors proposed that the relationship between reading attitude and reading achievement is a complex, long-term one. Thus, in early elementary grades, there may be little or no correlation. The connection then grows over time and, by early adolescence, reading attitude turns into an important causal determinant of reading achievement.

The second study looked at slightly older students. It found a significant positive relationship between reading attitudes in fourth grade and reading achievement in fourth and fifth grades.3 The authors suggested that reading attitudes and reading achievement are significantly related by the time students enter the upper elementary grades—matching the first study’s suggestion that the relationship between the two grows closer over time.

The strongest attitude-achievement correlation was between a student’s reading attitude in fourth grade and their achievement in fifth grade, indicating there is a stronger relationship between current motivation and future achievement than between current motivation and current achievement.

Motivation & Current Achievement

What can be learned from these studies? We’d suggest two key takeaways. First, it’s important to motivate students to read, even if we cannot detect any immediate impact on achievement—the biggest effects might not be seen until months or even years later. Second, motivation gets more important as students age, not less, so keeping students motivated to read in middle and high school is essential.

Three steps to motivate reading practice

To motivate high-quality reading practice, three key steps are required. First, we must identify the reading activities and behaviors that we want to promote among students—in other words, what does high-quality reading practice look like? Second, we have to decide how much of those activities and behaviors are needed—what does success look like? Third, we have to look at what makes students more likely to reach those goals—what are the key motivational factors?

Thankfully, we’ve already done the work for the first step. As detailed in our second and third blog posts, we know exactly what we want students to do. We want them to spend more time reading. We want them to read a variety of texts within their Zone of Proximal Development (ZPD). And we want them to put effort into their reading.

This knowledge helps considerably with the second step as well. Before we get started, let us emphasize that success may look different for every student. Instead of defaulting to grade-level expectations, we suggest setting personalized goals for students.

Setting personalized reading goals for students

The first personalized goal we want to set is around reading time. We know students should be reading at least 15 minutes a day in order to avoid slowed growth, so that is an excellent starting point. For struggling readers and other students who need additional growth, we might want to increase the goal to 20, 30, or even 60 minutes of daily practice. An educator should rely on their expertise and knowledge of the student as well as any assessment data they have (including growth history) to judge which time goal is most appropriate.

The second personalized goal we want to set is around reading materials. We know the reader profile with the highest average reading achievement is the one that is diversified in long and complex texts, so we want our students to read a healthy number of books in addition to shorter works such as newspaper articles, magazine features, or graphic novels. We also know that below-ZPD reading is associated with slowed growth, so we want most of those titles to be within or above a student’s ZPD.

Remember that each student will have a unique ZPD based on their individual reading level and that their ZPD will change as they learn and grow. The goal of having the majority of texts be “within or above ZPD” will stay the same throughout a child’s schooling, but what is and isn’t “within or above ZPD” will change from year to year and even during the course of the school year. Once again, educators should rely on their knowledge and expertise to decide how much reading should be within the student’s ZPD. Note that below-ZPD texts should not be banned entirely.

The third personalized goal we want to set is around effort. This might seem the hardest of the goals to set and monitor, but it’s actually not—as discussed in our fourth blog post, literal comprehension is connected to effort. High literal comprehension is a strong sign that a student is putting effort into their work (it may also be a sign that a student is reading texts that are too easy, so keep an eye out for students who always score 100%).

However, be very cautious when scores indicate low literal comprehension. It may be a sign of low effort, but it may also be a sign that a student’s ZPD is set too high, that they’ve chosen a text that’s too hard, that they need more instruction around reading skills or comprehension strategies, or that they do not have the background knowledge or vocabulary required to understand a specific text.

Consider literal comprehension a reflection of both the student’s effort and the teacher’s instruction: High literal comprehension signals that multiple factors are all coming together and growth is being accelerated. But if just one factor is missing—whether on the student’s or teacher’s end—then low literal comprehension might result. Set a goal that students maintain high literal comprehension; we recommend 85% or higher to support accelerated growth. When students fall below that goal, be sure to thoroughly investigate the cause before making decisions or taking action.

Personalized goals as reading motivation

Now that we’ve defined high-quality reading practice and set goals, how do we motivate students to reach those goals?

The good news is that you’ve already started! Personalized goal setting is a very powerful motivation tool.

A study that examined the reading practice habits and reading achievement of more than 4.2 million students in grades 1–12 found that students with personalized goals read more and achieved better outcomes. Students with personalized goals set as part of a research-based reading practice program read 35% more minutes per day, read more difficult books, and had 4% higher literal comprehension scores than students who used the same program but without set goals. It shouldn’t be surprising, then, that the students with goals also experienced higher reading achievement growth.4

Goals & Reading Achievement

Multiple dimensions of motivation

What other factors help motivate high-quality reading practice?

The answer is many. Motivation is a huge topic—one could dedicate an entire library to the subject. For example, a study examining 11 different dimensions of reading motivation found that all of them had statistically significant correlations with reading activity.5

Dimensions of Reading Motivation

The authors emphasized that reading motivation should be viewed as multifaceted, rather than as a single thing. Students are not simply “motivated” or “not motivated.” They might be motivated in one dimension but not another—and not all dimensions are equal.

Keeping this in mind, a blog post like this one could never hope to provide a comprehensive list of everything that motivates students to read. Instead, for this blog, we’ll narrow our focus to look at what kids say motivates them as a helpful starting point.

One survey that asked more than 1,700 middle school students in 23 schools—a mix of urban schools and rural/small-city schools—about their reading or language arts classes revealed that reading, in and of itself, can be motivating. When students were asked an open-ended question about what they enjoyed most about these classes, reading made up 77% of the reasons provided.6

After the study’s authors organized the responses into categories, personal reading (reading for personal reasons such as reading for enjoyment or to learn something new) was the most popular, followed by reading in a social context (reading, or talking about reading, with peers or the teacher), activities related to reading (such as watching a movie after reading the book), and reading materials (specific titles or genres). Many students provided more than one reason, reflecting the multifaceted nature of motivation—for example, personal reading made up 36% of the reasons provided but was mentioned by 41% of students.

Enjoyment of Reading Language Arts

When asked a checklist question about what reading activities they enjoyed most, there were two clear winners: free reading time and the teacher reading out loud. To a lesser degree, students also enjoyed reading plays and poetry out loud, reading teacher-selected class novels, listening to other students reading out loud, reading with the whole class, and participating in book discussion groups. Students were twice as likely to enjoy reading books they chose (free reading time, 63%) as reading books selected by the teacher (class novels, 31%).

Students’ Most-Enjoyed Reading Activities

Another open-ended question directly asked students what made them want to read. Once again motivation was multifaceted, with many students providing more than one reason. The most common was the reading materials themselves. High-quality materials, interesting topics, specific genres and types, and other text-related elements were all factors that made kids want to read.

Personal reasons came next—such as a desire to learn or a general enjoyment of reading as an activity—followed closely by classroom factors, which included a quiet environment for reading and class projects related to reading. Note that external rewards, a type of classroom factor that includes grades and prizes, made up only 6% of total reasons and was mentioned by only 7% of students. The final category was people, which included encouragement from the teacher or discussing texts with peers.

Another survey, this one of more than 1,000 children ages 6–17, also found kids had a strong preference for choosing their own reading materials.7 Nearly nine out of ten said their favorite books were the ones they had picked out themselves. A similar number said they were more likely to finish books they had chosen. However, less than two-thirds of children said they usually got to choose which books they read for fun.

Student Reading Choice

Some students also reported difficulty with finding good reading materials. Three-quarters said they knew they should read more books for fun and nearly six in ten reported liking or loving reading books for fun, but many had trouble finding books they liked—with the number increasing as children grew older.

Students Struggle to Find Good Books

Since “reading materials” was the top response for what made students want to read in the first survey examined, it’s concerning that so many children have trouble finding texts they enjoy. Children reported that educators provided the best ideas about books to read for fun, followed by friends, adult family members, and school book clubs/book fairs. As educators, we should encourage student choice—and be prepared to offer plenty of choices when children struggle to find engaging reading materials. (For this reason, we strongly recommend downloading a copy of What Kids Are Reading, which provides lists of the most-popular books and articles for each grade based on the reading habits of more than 9.4 million students across the United States.)

In addition, similar to the pattern we saw when examining reader profiles in our third blog post, there was a relationship between a child’s access to reading material at home—specifically books—and the frequency with which they read for fun. Frequent readers had access to more than twice as many books as infrequent readers. From stocking up the library with physical books that students can bring home to subscribing to an eBook service that students can access from personal or loaned devices, increasing their access to books in school and at home should be a key priority for educators.

We see four key takeaways from these surveys:

  • The majority of children find reading and reading-related activities to be enjoyable, so engaging students in reading can, itself, be motivating.

  • The best ways for educators to engage students in reading at school is to set aside time for independent reading and to read aloud to students, as these were the preferred activities by a large margin.

  • Giving students access to a wide variety of high-quality texts, connecting reading to students’ personal interests or learning goals, making reading a key part of school and classroom activities, and turning reading into a social activity were all good ways to motivate reading.

  • Students should be encouraged to choose their own books and other reading materials—but educators should be prepared to help kids find good book choices.

Returning to the question posed at the beginning of this post, the answer now seems clear. How do we convince students to engage in that high-quality reading practice? Set personalized goals. Dedicate time to reading activities. Provide access to a wide variety of high-quality reading materials. Support student choice. Socialize reading and make it part of school culture. And be patient—just like students, motivation needs time to grow and succeed.

Thus far, we’ve examined reading quantity, reading quality, and reading motivation. In the next entry, we expand our horizons and explore how reading success relates to success in other content areas, such as math and science.

To read the next post in this series, click the banner below.

Next Post


1 Wigfield, A., & Guthrie, J. T. (1997). Relations of children’s motivation for reading to the amount and breadth or their reading. Journal of Educational Psychology, 89(3), 420-432.
2 Kush, J. C., Watkins, M. W., & Brookhart, S. M. (2005). The temporal-interactive influence of reading achievement and reading attitude. Educational Research and Evaluation, 11(1), 29-44.
3 Martinez, R. S., Aricak, O. T., & Jewell, J. (2008). Influence of reading attitude on reading achievement: A test of the temporal-interaction model. Psychology in Schools, 45(10), 1010-1023.
4 Renaissance Learning. (2014). What kids are reading: And why it matters. Wisconsin Rapids, WI: Author.
5 Baker, L., & Wigfield, A. (1999). Dimensions of children’s motivation for reading and their relations to reading activity and reading achievement. Reading Research Quarterly, 34(4), 452-477.
6 Ivey, G., & Broaddus, K. (2001). “Just plain reading”: A survey of what makes students want to read in middle school classrooms. Reading Research Quarterly, 36(4), 350-377.
7 Scholastic. (2017). Kids & family reading report. Retrieved from


  1. Rita Platt says:

    This is great! Thanks for the post!

  2. Melissa Berry says:

    Great ideas!

  3. carly says:

    I appreciated the link to download the ebook, which is good information to discuss and something that I think my team will enjoy.

  4. Shonda Hill says:

    I try to allow my students to choose their own books and I include them on the planning process for their goals

  5. Andrea says:

    Personalizing and identify reading behaviors we want to see in our students is vital, especially in the early years before they have learned behaviors of avoidance. Also, read-alouds by teachers or other staff members using voice and enthusiasm encourages readers, too.

  6. Lynn Humphrey says:

    I have really been enjoying these articles! Lots of great information!

  7. Jody Steinhaus says:

    Motivating my students to become voracious readers and instilling a love of reading and learning is a goal for me and my students every year.

  8. P R says:

    1—–Data graphing of their personal goals
    2—-End of each 9 weeks rewards if they meet all 3 goals.
    3—20 Book Challenge in which they become a member of the Book Worm Reading Club

  9. Dvawn Maza says:

    Very useful information

  10. Laura says:

    Motivation is sooo the key to student learning.

  11. Virginia Wiedenfeld says:

    I enjoyed this article so much, that I just sent it to all our reading teachers. Now, I am reconsidering what I had planned for a lesson today—A Blind Date with Books. 🙂 Thank you for backing up your recommendations with research!

  12. Lauren Thrasher says:

    Setting goals with your students is so important. It involves them in the process and keeps them motivated.

  13. jason says:

    This has been a great series to read. THANKS

  14. Sandra Cunningham says:

    Choice and goal setting have always been the top motivators for my students. This is must for student engagement and fulfillment.

  15. Ami Edwards says:

    This article was very interesting!

  16. Kristy Sturm says:

    This is a wonderful article! To motivate students we give students time to tell about what they are reading and what they like best about the book. We also have class competitions which seem to be very motivational in middle school! Making reading a social activity seems to be very motivating!

  17. Terri says:

    Great article! Finding what motivates each student can be challenging. This article really gave me some great ideas. Thanks!

  18. Katie Wiltz says:

    My students have met their goal each testing period due to the fact that I let them choose their books. We plan their goals together, but what they read is totally up to them as long it is within their ZPD level.

  19. Angela Domond says:

    Thank you for providing a link to download the ebook.

  20. Liana Ferrer says:

    We make a big deal out of small achievements. This works for those that struggle. The rest of the group helps keep them focused and motivated and we celebrate each time they pass a test and reach their goal.

  21. Amber AuBain says:

    Thank you for the wonderful information!

  22. Alecia Walkuski says:

    I set personalized reading goals for students. I also have students rate their effort on a daily basis to help them understand how effort and outcome are related. I have several bulletin boards and rewards for students who meet their goals to assist in motivating them. Students can choose any book within their ZPD to read.

  23. Doug says:

    Look at the chart that shows as kids age they have a more difficult time finding books they like. I realize this is self reported, but why? Are older kids more picky? Do they have a greater sense of self and so want a very narrow subsection of books that looks and feels more like themselves?

  24. Belinda says:

    Great article, motivation is the key.

  25. Katy says:

    Without motivation, nothing happens!

  26. Katie Peugh says:

    Very interesting and informative

  27. Tom Beauchamp says:

    Great information and it is true motivation is the key!

  28. Lisa Capon says:

    I have always felt that motivation is a huge part of reading success

  29. Patricia Hodges says:

    I really enjoyed this article. I was especially interested in the Personalized Goals. I do set personalized goals for my students, but I believe the information shared in the article will help me do this more efficiently. The section on high and low literal comprehension made me review my practices. Also, I downloaded “9 Ways You Can Motivate Students to Read”. This was very interesting and helpful. I will definitely share this with my grade level.

  30. RENEE P GRAHAM says:

    I’m forwarding this to our Principal and our IP!

  31. Christine Fuller says:

    Kinders love to read. They love choosing their own book from the library and my personal library.

  32. Nancy Jackson says:

    We have always done the AR Store…since the 90’s. The kids love it, but I’d like to replace with “rewarding” for meeting goals, plus this article says that outside rewards are not the biggest motivators (6%). I am not sure how to change what they have loved all these years! Our kids will say the AR store is one of the most fun times of the year.

    • Renaissance Renaissance says:

      School stores, pizza parties, etc. can certainly still be used, but with a slight tweak, kids can “earn” a trip to shop in the store or be part of a celebration party for meeting their goals vs. just earning a certain number of points. Even though the reward is extrinsic, the work toward reaching—and success in reaching—a goal provides powerful intrinsic motivation.

  33. Veronica A. Gonzalez says:

    Information is interesting and useful.

  34. Andrea says:

    Once a month I have the students share what they have been reading to give the other students ideas of what to read next.

Select your school

Searching for schools in ZIP code ---

Loading schools…

Don't see your school?